Capitalizarme.com is a real estate fintech with the highest growth in Chile, a leader in South America, with a presence in Mexico and Brazil.
Automate processes and modernize the sell process through a marketplace and tech.
My job here was design a graphic language to enrich the brand, improve its presence on social networks, television and web. I designed sets of icons, automations, image processing, animations, informative posts, graphics, presentations, publicity etc.
As art director and designer for campaigns. I participated in the creation of the script and in the entire implementation, from advertising spots, Meta ads, Google Ads, organic content and more.
I designed a character for the company’s internal communication, a Capybara called Capi that accompanied informative emails, then it became an official mascot of Capitalizarme.
